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	<title>LETSEVO Design Coletivo / BLOG &#124; &#187; Brands</title>
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		<title>How Widgets Are Going To Revolutionize Brands</title>
		<link>http://www.lets-evo.net/blog/2007/09/24/lets-evo-on-widgets/</link>
		<comments>http://www.lets-evo.net/blog/2007/09/24/lets-evo-on-widgets/#comments</comments>
		<pubDate>Mon, 24 Sep 2007 11:14:35 +0000</pubDate>
		<dc:creator>Henrique Monnerat</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Open Innovation]]></category>
		<category><![CDATA[Widgets]]></category>

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		<description><![CDATA[I am experimenting with the]]></description>
			<content:encoded><![CDATA[<p>I am experimenting with the concept of <a href="http://en.wikipedia.org/wiki/Web_widget"><strong><em>Widgets</em></strong></a> which lets you take peaces of webcode from PLACE A and embed in PLACE B on the web. A common use of it: An embed youtube video on a Blog makes use of an Widget to do it. </p>
<p>My interest on widgets grew by believing that with the simplification of communication technologies on the web, users are actively reshaping media and forming opinion, more than ever before.</p>
<p><strong>With the growing need of customizing the experience on the internet, a number of services emerged to make it possible for people to personalize their web experience.</strong> <a href="http://www.netvibes.com/">Netvibes</a> and <a href="http://www.igoogle.com">Igoogle</a> are two examples. With them you can make a personalized Start Page with all the relevant information to you (weather, to do lists, Email Inbox, you name it&#8230;)</p>
<p><strong>What is the relevance for open design and development?</strong></p>
<p>In a real-time integrated design platform, widgets enable the flow of information without having to rely on centralized decisions. Widgets make it possible to <strong>quickly spread ideas and to communicate project updates</strong> through whatever platform or website one wants. </p>
<p>Imagine you have <strong>a small bike factory in your garage</strong>, and you are developing <strong>a new concept for a bike frame and you have chosen to <strong>&#8220;Open Design it&#8221;</strong></strong>, like we are doing in the <a href="http://www.lets-evo.net/skateboard">ecosk8 project</a>, you are openly talking about our ideas before they become reality. You came up with new geometry concept that&#8217;s going to sweep 3 seconds out every rider&#8217;s downhill time a the local Downhill track, and for this frame geometry <strong>the special aluminum tubing that can handle the curving of this new geometry</strong>is just not available any where you look. <strong>A widget could be used, containing information like that, to spread the word for you on different suppliers websites.</strong> </p>
<p>Now imagine this same small bike factory and it&#8217;s team of 3 <em>Amateur</em> riders. Every one of them having a blog or myspace page where they publish their latest results, photos and tips. Doing the widget thing you could easily embed their blogs onto your factory website and vice-versa. Boom! evolution. </p>
<p>Think of this now:</p>
<p><strong>Every time the rider puts up on his blog, a picture of him, on the podium, wearing your brand&#8217;s t-shirt, the picture shines on your website, and he gets a reward! Sponsoring on demand?</strong></p>
<p><img src="http://www.lets-evo.net/wp/wp-content/uploads/2009/01/featured-widgets-post-tshir1.jpg" alt="" title="Widget Culture and Revolutionized Brand" width="588" height="300" class="alignnone size-full wp-image-412" /></p>
<p>Brand, your next factory bike video needs a new sound track!? Boom! Click Click and the whole myspace community knows about it! </p>
<p><strong>Of course Letsevo Lab couldn&#8217;t sleep a night to figure out how to have its own Blog widget. </strong>I&#8217;m no programmer (I wish I was) but looking around I found out that there are some platforms that enable <strong>we, the people</strong>, to easily create a widget for your Blog. Here are some of them: <a href="http://www.springwidgets.com/">SpringWidgets</a>, <a href="http://www.widgetbox.com/">WidgetBox</a> and <a href="http://www.yourminis.com/">Yourminis</a>.</p>
<p>Using Widgetbox I made what can be proudly called the Beta Version of Letsevo&#8217;s &#8220;wherever you want it to be&#8221; widget. </p>
<p><a href='http://www.lets-evo.net/wp/wp-content/uploads/2007/09/lets-evo-in-netvibes.jpg' title='Letsevo Widget in Netvibes'><img src='http://www.lets-evo.net/wp/wp-content/uploads/2007/09/lets-evo-in-netvibes.thumbnail.jpg' alt='Lets Evo Widget in Netvibes' /></a><br />
<em>Letsevo Widget on my Netvibes Page</em></p>
<p><a href='http://www.lets-evo.net/wp/wp-content/uploads/2007/09/lets-evo-in-igoogle.jpg' title='Lets Evo Widget in Igoogle'><img src='http://www.lets-evo.net/wp/wp-content/uploads/2007/09/lets-evo-in-igoogle.thumbnail.jpg' alt='Lets Evo Widget in Igoogle' /></a><br />
<em>Lets Evo Widget on my Igoogle Page</em></p>
<p>Those brave enough to give it a shot can do so by going to: <a href="http://www.widgetbox.com/widget/lets-evo-blog">http://www.widgetbox.com/widget/lets-evo-blog</a><br />
and placing it where ever they want! Feedbacks are welcome!</p>
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