It is time to get environmental again, and I want to do that pointing out to a new video send to me by a fellow designer Bernardo van de Schepop (Valeu!!).

The video, part of the website The story of Stuff,aims to expose the inner workings of consumer culture and clarify the dangers of not seeing the bigger picture when it comes to ecology. Story of stuff is a short but powerful video on what I like to call the ecology of products. Unlike many of the videos and manifestations “pro” environment, Story of stuff puts consumer culture as part of the problem, bringing interesting insights to the Eco-Dilemma. The video is 20 minutes long and it is a definitely “must see” for everyone on board of our planet.

After watching the video and thinking about my role as a designer, I do fear of my work feeding up this system of consumption even more. But as a romantic idealistic dude, I dream of the time where create, hack and modify will be the words on the streets, a time when people remix more than buy. When this day comes you will know we have moved from the “you are what you buy society” to the “you are what you make or modify society”.

Do you think I am going too far on this? well take 3 minutes to read this great post at the ponoko blog about the GENERATION C ( “C” standing for digitaly created content) and you will maybe start to believe that this dream isn`t as far as we think.

Lets Evo.

Source:

A great blog post about Story of Stuff explains the motivations of the project.
The Story of Stuff video can also be seen in chapters on a youtube channel.