This was small exaple of product development collaboration:

Last year we received a beautiful carbon skateboard deck from a material research institute in the University of Clausthal in Germany. Our job was to test it and say what we think of the new board because those guys from the institute are good in making things light, but they don´t know nothing about riding boards! The riders: Nico Hopp, Lars Mayer, Simon Schlör and myself have had lots of fun helping them understanding what was good and what could be better in the board. We made a nice video that was send to the university researchers with images of the board in action together with each riders toughts. The video will be posted soon here in Lets Evo Blog.